Maloja
Maloja Apparel
Maloja is a German brand specializing in sportswear for biking, climbing, ski touring, and everyday life. Founded in 2004, Maloja stands for a unique philosophy: the connection of nature, sport, and a distinctive design inspired by the simplicity and beauty of the mountains. The brand name comes from a small mountain village in Switzerland and symbolizes the longing for adventure and a return to the roots.
Key Features of Maloja Apparel:
Unique Design and Colors: Maloja collections are instantly recognizable. The brand uses organic shapes, floral patterns, and an earthy, often pastel color palette that deliberately stands out from the functional, often technical look of other sportswear. Each collection tells a story inspired by a specific place or natural element.
Sustainability and Responsibility: Maloja places great emphasis on sustainability. The company uses recycled materials, organic cotton, and PFC-free waterproofing treatments. The brand operates transparently and is part of the Fair Wear Foundation to ensure fair working conditions in its production facilities.
Functionality Meets Style: Despite the strong focus on design, Maloja's products are highly functional. They use innovative fabric technologies like Polystretch for maximum freedom of movement, GORE-TEX® for weather resistance, and Primaloft® for optimal thermal insulation. Ventilation systems and ergonomic cuts ensure comfort during all sports activities.
"All-in-One" Philosophy: Maloja designs apparel that is not only suitable for a specific sport but also integrates effortlessly into everyday life. A jacket for a ski tour can be worn just as well in the city, which makes the brand particularly versatile.
Maloja is the brand for anyone looking for a harmonious connection between an active lifestyle and a conscious, natural design.