Picture

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Picture Organic Clothing

Picture Organic Clothing, often simply called "Picture," is a French brand specializing in outdoor apparel and gear for skiing, snowboarding, surfing, and urban lifestyles. Founded in 2008 by three friends, the brand quickly made a name for itself by combining functionality and style with a deep commitment to environmental sustainability. Its motto, "Ride, Protect, Share," sums up the company's philosophy.

Key Features of Picture Skiwear:

Focus on Sustainability: The most outstanding feature of Picture is its tireless commitment to the environment. The brand uses almost exclusively recycled, organic, or bio-based materials, such as recycled polyester from plastic bottles or membranes derived from castor oil. They strive to minimize waste and promote a circular production model. Picture is a certified B Corp, which confirms its high social and environmental standards.
Performance-Oriented Technologies: Despite the focus on sustainability, Picture doesn't compromise on technical performance. Many of their jackets and pants are equipped with membranes like DRYPLAY or GORE-TEX, which offer high waterproofness and breathability. The clothing is designed to withstand the extreme conditions in the mountains, with fully taped seams, snow skirts, and ventilation systems.
Unique and Colorful Design: Picture is known for its bold, colorful, and often retro-inspired design. The brand uses striking patterns and bright colors that stand out from the often minimalist style of other outdoor brands. Each garment has a unique aesthetic that reflects the youthful and creative culture of snow and skateboarding.
Versatility and Layering: Picture's range includes not only jackets and pants but also a wide variety of mid-layers, base layers, and accessories. These products are designed to work together in a layering system to ensure optimal comfort for any temperature and activity level.

Picture is the ideal choice for environmentally conscious skiers and snowboarders who are looking for high-performance technical clothing that is both stylish and makes a positive contribution to the planet.