Smith

Smith is an American brand specializing in eyewear, goggles, and helmets for athletes and outdoor enthusiasts. Founded in 1965 by Dr. Bob Smith, an orthodontist and skier who developed the first sealed thermal lens and breathable foam ski goggle, the company is a pioneer in optics and protection technology. Smith is known for its innovations that have revolutionized vision and safety in the mountains.

Key Features of Smith Products:

ChromaPop™ Lens Technology: This is Smith's groundbreaking lens technology. ChromaPop™ filters specific wavelengths of light that cause color confusion, resulting in better definition, more natural colors, and unparalleled clarity. Whether in bright sunlight or low-light conditions, ChromaPop™ lenses optimize vision by enhancing contrast and highlighting details.
Reactive Lens Technology (Photochromic): Many Smith models are also equipped with photochromic lenses that automatically adapt to changing light conditions. They darken in sunlight and lighten in cloudy or shaded areas, making them a versatile option for all weather conditions.
MIPS® and Koroyd® Technologies in Helmets: Smith is a leader in helmet safety. Their helmets use advanced technologies like MIPS® (Multi-Directional Impact Protection System), which reduces rotational forces in an impact, and Koroyd®, a unique material that absorbs energy upon impact while also improving breathability. This combination provides first-class protection without compromising on comfort and ventilation.
Ventilation and Anti-Fog Systems: Smith has invested in the development of effective ventilation systems that prevent goggles from fogging up. Technologies like the AirEvac™ ventilation system draw warm, moist air away from the goggles, while the Fog-X anti-fog inner lenses ensure clear vision.

Smith is the brand for those who value first-class optics, advanced protection, and innovative solutions to create the best conditions for their outdoor adventures.