Van Deer Red Bull Sports
Van Deer Red Bull Sports is a premium ski brand co-founded by eight-time World Cup overall champion Marcel Hirscher and the Red Bull energy drink company. Launched in 2021, the brand's mission is to bring a World Cup racer's precision and mindset to the consumer. Van Deer-Red Bull Sports is not just another ski company; it's a direct extension of Marcel Hirscher's relentless pursuit of perfection, offering a collection of high-performance skis that are a culmination of his vast experience on the slopes.
Key Features of Van Deer Skis:
Founder's DNA: The most significant aspect of Van Deer is its direct link to Marcel Hirscher. Every ski is a result of his vision, and he is personally involved in the design, testing, and approval process. This ensures that the skis perform to the exacting standards of one of the greatest skiers in history.
Race-Oriented Construction: Van Deer skis are built with a strong race DNA. They feature high-quality materials like full wood cores and multiple layers of titanal. This construction provides exceptional edge grip, stability at high speeds, and direct power transmission, making them ideal for aggressive skiers who demand precision.
Performance Over Marketing: The brand focuses on the core elements of a great ski. Instead of creating a wide range of models for every niche, they concentrate on a few high-end skis that excel in their respective categories, such as giant slalom, slalom, and all-mountain performance. The skis are designed to perform, not just to look good.
Exclusive and Premium: As a boutique brand with a strong focus on craftsmanship and top-tier materials, Van Deer skis are positioned at the premium end of the market. They are often produced in limited numbers, which adds to their exclusive appeal among serious skiers and collectors.
Van Deer Red Bull Sports is the go-to brand for advanced and expert skiers who want to experience the feeling of skiing on equipment designed and tuned by a true champion.